I’ve developed a variety of content for each stage of the customer lifecycle, from website copy to blog posts and infographics to generate awareness and interest; advertising and landing page copy to drive conversions; to email newsletters and social media posts to create engagement. Below are links to some samples.
MARKETING OBJECTIVE |
CONTENT TYPE |
 |
Blog/social media posts, Feature articles, Infographics, Press Releases, White Papers, Website Copy |
| Ad Copy, Brochures, Case Studies, Landing Pages, Product Reviews/Updates, Targeted Email Campaigns, Sales Sheets, Demo Videos | |
| Customer Help Center, Welcome, Get Started Guide, FAQs, QuickTips | |
| Appreciation Email, Contests/Give-aways, Newsletters, Social Media Posts, Seasonal Greetings, Referrals | |
| Save Scripts Save Incentives |
|
| Winback Incentives Surveys Newsletters |
CHRISTINA DUNHAM 