Websites

Below are a few samples of websites and blogs that I’ve worked on, from site structure/design to content development/copywriting.

Froomz_Beta Site

FROOMZ Beta Site:

  • Developed website map and content strategy
  • Prepared creative brief for ad agency and managed design/development of site
  • Wrote/edited all website content, including FAQs and QuickStart Guide
  • Created user/venue survey and managed website usability testing to identify improvements to UX/UI
.Froomz_Launch Site

FROOMZ Site:

  • Developed revised site structure based on beta test feedback
  • Managed website re-design/development, working with front-end designer/engineer in creating wire frames and mock-ups
  • Initiated SEO strategy, appearing in first page of Google Search results for selected keywords within two weeks of implementation
  • Wrote/edited all website content, including updated FAQs and QuickStart Guide
.FroomzBlog

FROOMZ Blog:

  • Created blog from scratch using WordPress
  • Developed site structure and content strategy
  • Created editorial calendar and authored >90% of blog content, including feature articles, product updates, quick tips and Infographics
  • Increased blog visits by 226% between 2012 to 2013
.ANX Home Health Care

ANX Home Healthcare:

  • Developed site structure and content strategy
  • Researched/wrote/edited all site content, including FAQs
  • Worked with web designer in site development, testing and deployment
  • Managed subsequent site edits using Joomla
.ANX Hospice Care HomePageDesign

ANX Hospice Care:

  • Developed site structure and content strategy
  • Researched/wrote/edited all site content
  • Created wireframes and worked with web designer in site development, testing and deployment
  • Managed subsequent site edits using Joomla
.SterlingHSA - Regalo Subsite

Sterling HSA – Regalo Subsite:

  • Re-structured original site and migrated to HubSpot, expanding content to include 5 new landing pages/forms
  • Re-wrote/edited site content, including FAQs and downloadable Getting Started Guide
  • Implemented SEO strategy
  • Tripled site traffic within two months
Access Primary Care

ACCESS Primary Care Physicians:

  • Created website from scratch using WordPress, including image editing using Photoshop
  • Developed site structure and content strategy
  • Wrote/edited all content
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